Building Brand Dominance & Local Trust Across California: How Out-of-Home Media Scaled Roto Co

When plumbing emergencies hit, homeowners don’t search around—they call the brand they trust and remember first. Last year, we partnered with Roto Co (one of California’s premier Roto-Rooter franchise groups) to execute a massive, multi-market outdoor and sponsorship campaign across San Diego, Sacramento, Modesto, Fresno, and Lancaster. To maximize visibility, we pushed creative boundaries with a market-first three-unit progressive billboard sequence in Palm Springs, wrapped transit buses in Yuba-Sutter, and embedded Roto-Rooter into the heart of local fan culture through sports sponsorships with the Fresno Grizzlies (MiLB) and Monterey Bay FC (USL Championship).

Executing a multi-market campaign of this scale requires strategic media buying and seamless coordination to turn roadside views into real sales. At Muscle Marketing, we handle the heavy lifting of Out-of-Home advertising—from data-driven strategy and custom creative to top-tier media placement. Whether you’re looking to dominate local commutes with high-impact billboards or connect with fans in packed sports stadiums, Muscle Marketing helps brands flex their full potential and convert visibility into measurable revenue growth.

Ready to elevate your outdoor advertising strategy, contact Muscle Marketing today. Reach out to Brandon Borso at bborso@musclemarketingco.com or call us directly at (760) 822-3509 to start building your next campaign.